Its Competitive Out There – Hire a Good LOCAL Agent

HIre a good local agent who knows the difference between Louisville and SuperiorYou’ve heard of the 80/20 rule, right?  Well it works in real estate too.

In Boulder County 80% of the real estate business is done by 20% of the agents.  These agents are the ones with the most experience in the local market and have solid relationships with other agents as well as inspectors, lenders, appraisers, etc. These agents “get” what its like to live in Boulder County and know the in’s and out’s of each community.

But why is that important, really?

Important case in point: Recently a lovely Louisville home was listed by an agent from South Denver.  (I’m not going to show this listing out of respect for the seller)

Strike 1:  One MLS is good enough, right?

The South Denver agent listed the Louisville home for sale only on MetroList which covers Denver and surrounding suburbs. An experienced local Realtor knows it takes two MLS’s to successfully operate in Boulder County and would know to also list the home on the IRES MLS which covers Boulder County and areas north and west.

Even though there is some geographic overlap in the two MLS’s, its an important distinction because the vast majority of business in our area is transacted via the IRES MLS and that out-of-town agent was ignoring a huge buyer demographic for his seller.

Strike 2:  What’s my zip code? 

If you live in the area you know Louisville and Superior are two separate and distinct communities that happen to share a zip code: 80027.  But apparently this agent didn’t know this important detail  – and it’s important because on the MLS entry page the zip code 80027 defaults to Superior.  A local agent would know to manually make the change to Louisville while keeping the 80027 zip code.   But this poor agent didn’t catch that important detail and had their Louisville seller listed in Superior.

Here’s the catch: most buyers would tell you they search for homes by town and even though Louisville and Superior are both wonderful communities the distinction is important to both home buyers and those of us who live here.

If you are curious and want to know more about possibly selling your home in today’s rapidly changing market, and would like to talk to someone who “gets” what its like to live in the area please contact us for a no pressure home valuation.  Jeff would be happy to sit down and discuss the recent comparables with you – and show you how you’ll benefit from using a local agent who has lived in Boulder County for 30 years.  Call anytime at 303-579-1617 or send a message here.


I am a Boulder County real estate specialist. Over the past three years, I have earned the distinction of being named a 5280 Five Star Realtor. This puts me in the top 7% of all Realtors in the Denver Metro Area for customer satisfaction. If you would like to schedule a buyer or seller meeting with me, please feel free to call me at 303-579-1617 or contact me by email.

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